Honesty time. 2016 was the year of scandal, fake news,
hacking, and straight up distrust. Our nation as a whole is becoming more and
more distrusting and weary when it comes to all factions of life, and rightly
so. It’s hard to trust what anyone says, when you never know where their
information came from and their motivation behind it. Businesses have taken a
huge hit in the distrust market as well. With all the noise online these days
with less than true ads, marketing scandals, products or services that don’t
live up to their promises, and a ton of fake reviews, it’s easy to see how
customers are snapping their purses and wallets shut more quickly than before.
What it comes to service businesses especially, like
Chiropractic Care, getting new patients/clients in your door can be a challenge
at best. And since you have the type of business that deals primarily with
local patients, it’s vital that you have good standing with those in your
community. But how do you do that? Well, there are a few simple steps you can
try, simply by doing Chiropractic SEO the right way, which will help boost your
“street cred” with the locals, and send new patients flocking through your
doors.
The first thing to realize is that when trying to bring in
new patients, it’s best to build the most rapport you can with existing
patients. Why may you ask? Well, by building a strong relationship with your
current clients, they then will be more apt to go out and share their
experience with their friends. If people are going to trust anyone, it will be
someone they like and are close too. So, the best thing to do is build on the
foundation you already have with existing patients. Make their experience
amazing, and set yourself apart.
Once you have established some rapport, then it’s time to
focus on cultivating positive reviews and social check-ins. Again, this goes
along with our first step, because people are more apt to listen to people that
they know, versus a business they don’t. If your customer has had a positive
experience at your clinic, ask them to share a review, or check-in on Facebook
about the great care they are receiving at your clinic.
On the flipside, if the customer was disappointed in their
experience, then make sure you give them your full attention and ask how you
could have improved upon their experience. And then do what you can to make it
right. Thus, lessening the chance of them posting a negative review. And one
negative review can hold the same weight of about ten positive reviews.
The next step is then to get involved in your community. Now,
this doesn’t necessarily mean to run out and sponsor every race or event that
comes along. While those are good things, it’s also important in this digital
age to build a local standing online. SEO, especially Chiropractic SEO, can be
a tricky business. But, by gaining knowledge it can actually become fairly
simple. In fact, building local standing online can be as simple as putting up
a landing page or pages depending on if you have multiple locations. A landing
page allows your client to better understand where you are physically, what
other things are around you, and the specific information about said physical
location. Just make sure when setting up your landing location page, that you
make it visually appealing, streamlined, mobile friendly, and continually
update it with current news about what’s going on where you’re located.
The final step, at least for this article, is to get to know
your customers through automated personalization and geotargeting. This means
you need to make things personal. You need to get to know your client on a
personal level as best as you can. This is done through account-based
marketing. We live in a digital world where data from every source of online is
collected. This data can then be bought and used in order to see what your
clients interests are, what items they do or don’t like, and where they spend
their time surfing the web. By taking this data and examining it, you can
further pinpoint who they are. But, knowing your clients isn’t enough. You need
to know where your clients are, and when.
While this may not seem to matter in a service business where you have
set hours, it can actually help with walk-ins. Just remember, for local
marketing, context is key.
Becoming an authentic face in your community is as simple as
building relationships with your patients, encouraging them to share their
experiences, showing them who you are and where you are, and getting to know
them on a virtual level. All of these things added up can build your rapport
with the local community, and send business flying
through your doors.
